“A brand is more than a logo, it is the whole of the organization. A great brand is like a great person, it always keeps its promises. It is up to all of us to embody the brand everyday.”

- Eric Block, Managing Partner, Duffy & Partners

Our Brand Story.

On August 1, 2007, Points of Light Foundation and Hands on Network merged into a single organization with a shared vision and a shared set of goals.

The new organization, now called Points of Light Institute, is positioned to implement a bold new strategy that will create unprecedented scale and people-centered community impact. Embarking upon a brand strategy just as bold, our goal was to create a brand platform and identity that amplified this new vision.

Points of Light Institute embraces a new vision for transformation, “One day every person will discover their power to make a difference, creating healthy communities in vibrant democracies around the world.” To realize this new vision, Points of Light Institute oversees a portfolio of branded business units. HandsOn Network and MissionFish are the two current business units of the Institute.

Our goal was to create an integrated brand platform for Points of Light Institute and its leading business unit HandsOn Network. Our design strategy was to create an iconic brand identity, with a common visual language, to unify the two organizations.

The HandsOn Network brand mark amplifies its action-oriented attributes as a consumer facing organization and the Points of Light Institute brand mark conveys its innovation and entrepreneurial characteristics. Together, this fresh new look signals a “new day” in the civic arena.

With a shared vision that recognizes people at the center of change, the Points of Light Institute and HandsOn Network brands feature the stories of modern day transformers, as personal portraits of power.

Beyond a simple logo, our new brand is a communications platform to telegraph the full range of the vision, behaviors and ideas of this new, ambitious endeavor. As a reflection of our intention, the brand has enormous communicative power to inspire innovation and action.